We are very pleased to welcome Ben Alldred to the D’Addario UK family. Ben will be taking on the role of Internal Sales Manager for the Midlands and South West. He will work directly with Regional Sales Manager Steve Preston, supporting dealers in this area by providing customer service, sales support and helping MI dealers grow their business with our products.

Ben joins us with a great deal of percussion sales experience, having worked for local retailer Newcastle Drum Centre for the past 5 ½ years. An experienced and accomplished drummer, Ben has played drums for the past 14 years in many local bands.

Ben can be contacted on 0191 300 3009 or ben.alldred@daddario.co.uk